What Sets Us Apart We are not the kind of firm that chases accounts of a certain size. Our focus is on helping people who are serious about making better financial decisions. The ‘R&R Way’ As a financial firm, we seek to help all families who aspire to improve their financial well-being and pursue their dreams — like paying off a home mortgage, providing an education for their children, having peace of mind in retirement, and creating financial security for their loved ones. Consistency of systems, process, and culture is what differentiates Reynolds & Reynolds Financial Partners from other financial firms. Help our clients make educated, informed financial decisions. Our mission is to grow a first rate team that allows us to achieve an unequaled standard of excellence in our profession. By providing personalized value-added services we want to become indispensable to our clients and assist them in making educated, intelligent financial decisions. We consistently strive to go beyond our clients’ expectations by helping them make smart choices with their money. Our greatest reward is our clients’ peace of mind. Let’s revolutionize the financial services industry - together. By working in very specific areas of the marketplace, we strive to become the “go to” advisor for working professionals. Our specialization in the middle markets allows us to focus on putting ‘the benefit back into the benefits package.’ We have a deep-seated desire to transform the financial services industry by serving individuals who are frequently overlooked and underserved by other financial firms.